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Press Coverage
The independent minds and unique solutions of Abeceder have attracted the
attention of the press, television and radio.
Michael Millward interviewed by ForkLiftAction - 26-02-2009 |
An interview with Abeceder managing director Michael Millward, has been included in a special feature on workplace safety education by ForkLiftAction.com.
Mr Millward was asked about the ability of S*A*F*E* which was created in Canada by SafetyWorld, a division of Owen Media Partners, and is distributed outside North and South America by Abeceder to engage employees with safety issues.
The interview coincided with the launch of three new topics in The Simpsons range of posters that are part of the S*A*F*E* programme, which includes Distribution Centre Safety, Reporting Accidents and kitchen safety.
Mr Millward told ForkLiftAction.com that
"Accident levels are not reduced by imposing ever stricter safety rules. A way has to be found to engage employees so that safety becomes part of their normal working day, not an afterthought.
Mr Millward explained that S*A*F*E can be delivered by anyone and does not require any specialist knowledge.
"S*A*F*E* allows employers to tap into the power of the world’s biggest brand and communicate a serious safety message with an element of humour, in a way that is easily accessible and understandable."
Fork Lift Action
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